Websites are built for specific types of viewers and must appeal to a definite target market. Users must be able to view your site, scan everything, and immediately understand what the website is about. Similarly, for maximum usability, your website has to appeal to the needs of search engines. Usability comes down to three main areas: site design, page design, and development. If carried out properly, these elements will bring both users and search engines to your site and keep them coming bac

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