NEVER use dashes, coffee, auto pilot

Hi again,

OK. I made a booboo. And I gotta straighten this one out right now.

You MUST use the dashes. I forgot to list it that way and it sucks because someone else got credit they didn’t deserve.

This IS a prime example of why NOT to use dashes in URL’s. Like, who is gonna remember when they tell their friends?

John? Why don’t you get the guys or gals add an affiliate link?

Maybe offer a free report like:

“How a Baywatch beauty left TV, picked up a pen and makes more money by noon than she did all week as a TV star!

“Who else wants to live the life of a movie star by sitting on their tush writing words even a monkey can understand?”

Gosh — maybe I’ve had too much coffee this morning already. Actually, it’s a good headline for another web site aimed at our little online market of non- corporate rabid buyers.

Speaking of my crack team called MILCERS …

All you MILCERS (milcers.com) reading this…hope you liked the war story about the cappuccino’s. Don’t you hate it when you go to a seminar and the coffee at the hotel tastes like water?

I’m doing a brand new inner circle site for MILCERS that’s gonna rock. ‘N part of it is going to be some good stuff on coffee…amongst the other oddball uniqunesses (that’s not a word…don’t use this one at school kids) I’ve wrapped up into MILCERS.

Whatever you sell, don’t bore people. And add your personality to it.

Boring = bad

In the case of MILCERS, in the newsletters, the new web site, articles, conference calls and so forth, I talk about my penchant for drinking coffee — which is actually based on scientific studies showing it increases creativity.

I talk about health and fitness — because you can’t write copy or create products if the arteries in your brain are clogged up with cholesterol gook.

And I talk about my passion — creating income streams and putting them on auto pilot. I have a challenge there because people think “everyone teaches that.”

And as soon as people think THAT, you’re a commodity. Here’s the formula:

commodity = few sales

Or stated more simply:

commodity = bad

But if you think everyone else teaches what I teach, ask ‘em how much time they work per day.

Me? I write an email most days now. That takes 20-30 min. I talk to Lisa 30 min. to 1 hour a day (I should keep it to 30 min. but I get carried away joking around about crazy stuff.)

That’s pretty much my work day. I drink lots of coffee and tea. I spend most of my days doing what I enjoy — reading.

People object, “Marlon, you can’t put income streams on auto pilot. Someone has to do the work.”

ANSWER: Yep, that’s right. Just not YOU! I talked to Bill Harrison (rtir.com) this weekend. He got my Digital Product Creation System in which I document ads and videos we used at different points to get freelancers to do stuff for us.

The thing is, Bill took this auto pilot concept to a new level by hiring a marketing coordinator. It’s a great auto-pilot kind of idea.

The reason is that repetitive marketing actions are b-o-r-i-n-g. And most entrepreneurs like coming up with ideas but not actually DOING them.

Sound familiar?

I’m gonna try to twist Bill’s arm and do an interview with him about this for my Gold MILCERS monthly audio.

The other thing that is required is constant creativity.If you come up with a good idea, others with no good idea will take your idea.

It’s kinda like your spouse, boyfriend, or girlfriend. Or the reason people who don’t have stuff steal from those who do.

You can protect yourself with trademarks and patents. Or invent faster than they can steal. For someone to try to steal MILCERS away from me, they’re gonna have to lie.

‘Cause MILCERS is about the “brain, lifestyle and money systems of yours truly.”

How about YOU? Are you selling a commodity that is like what everyone else is selling?

Or have you put your own personality into it? Or at least made it unique and different from what everyone else and their dog is doing?

Best wishes,

Marlon

PS: I apologize if I talked too much about MILCERS today. It’s on my mind ’cause we’re all jazzed about the new MILCERS site we’re just now starting to create.

It’ll be 2 weeks to a month before you see what I’m excited about. It’s a little like the “clone Marlon’s brain” site.

It’ll have travel, coffee, MILCERS articles, newsletters — and, of course, stuff about creating income streams and putting them on auto pilot.

If you aren’t a member, do it now!

Get the details: http://www.yain.com/dashboard.html

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Real Estate - Buying & Selling Property

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A sitemap of a website is similar to the table of contents of a book.  Sitemaps are important because it guides web surfers to the particular part of the website they have a point of interest in. With it they would save time following links and get right to the point instead.

Sitemaps are also where search engines look at if somebody is looking for a particular keyword or phrase. If you have a site map, you can most likely be searched.

Creating a sitemap, now with software technology surging in, is relatively easier than before.  You need not be a programming guru to be one. All need is a notepad, a program editor, and some patience. Here’s how you do it:

Create the listing on a notepad.
It doesn’t necessarily have to be a notepad. Any word processing program will do. First off, make sure to type in all the parts and pieces of your website. Include all pages and all links you have. Create it as if you listing the contents of your book. Make a draft first. You’re sure no to miss something out this way.

Create a new page for your sitemap.
You can insert the sitemap on your website on one of its pages or you can create an entirely different page for it. Using your notepad, incorporate all tags necessary to it to make another webpage. Open up your website creator program and tag your sitemap using it. If you have created your website on your own, this will be easy for you.

Create a link for the sitemap.
You won’t be able to view the sitemap if you won’t put a link for it, of course. Create the link on the front page of your website so that visitors can view it right away and be directed appropriately.

Check your work.
It is important to validate the functionality of the links you created on the sitemap. Test each and every one in there and if you get an error, be sure to fix it accurately. Run through every single page to make sure that all are accounted for.

Upload your work.
Place the sitemap now on your live browser and double check it. It should function as smoothly as the dry run. Error should be minimal at this stage since you already have verified it locally.

The steps provided herewith is the manual way of creating a sitemap. These days, if you search hard enough on the web, you will find online programs that will do all these work for you. All you have to do it type in the URL or the link of your website and they will create the sitemap with click of a button.

Of course that method is generic. All of you who have created their sitemap that way will have an end product that is all the same, plus there’s that possibility that something else will be inserted in there too. Then again, the process is less taxing and way, way simpler.

But if you want a more personalized output, and you are pretty good with computers and programming yourself, better make one of your own.  And since you made your website anyway, creating sitemap is just like creating any other page on the website. Other than you’ll know for sure the links are accurate, you can organize the links the way you prefer it to be. Major parts of the site are emphasized compared to less significant. This is important especially if you are selling products or offering services online.

Sitemap is vital to a website. People search the web a lot for something. If your website has what that particular person is looking for, and your sitemap reports it, then you have a new customer looking at your items.  Not only that, they will see some other things up for sale that they might be interested in as well.

Sitemaps, be it generated by a program automatically or you made it yourself, presents the same purpose. That is to lead your visitors to where they’re likely headed, and for you to be seen on the World Wide Web through search spiders.  So with these, make sure your website has a sitemap of its own, lest make one.

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Author: Webmaster
Website: http://www.yain.com
Building Your Online Business
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A website refers to a compilation of Web pages that can be typically accessed through a software package, commonly known as  a Web browser (one example is the HTTP on the Internet). These pages, which are essentially documents that are in the HTML or XHTML format (HTML stands for Hyper Text Markup Language), are accessed from a ‘common root URL’ - or the website’s homepage (as most people know it). From this homepage, the visitor/Internet user can browse or look through the entire website either with the use of the hyperlinks or the URLs of the different web pages.

Viewed on computers and other devices that are capable of connecting with the Internet (such as PDAs and cellular phones), websites can be grouped into numerous types, depending on their use or the services that they offer. Some of them include the following:

- Archive site - maintains and protects electronic contents that are valuable to the point of extinction.

- Business site - promotes a business or a service.

- Commerce or eCommerce site - offers goods for sale.

- Community site - allows people with related and similar interests to communicate with each other (either through chat or message boards).

- Database site - searches and displays a particular database’s content.

- Development site - provides data and sources that are related to software development and web design, among others.

- Directory site - contains wide-ranging contents that are usually divided into categories and subcategories.

- Download site - allows users to download electronic contents, such as game demos and software.

- Game site - provides a ‘playground’ where people meet and play.

- Information site - contains data or content that have the sole purpose of informing visitors (not for commercial purposes).

- News site - dispenses or distributes news and commentaries (similar to an information site).

- Pornography site - shows pornographic videos and images.

- Search engine site - provides general information and serves as a ‘gateway’ for other sites and resources (can also be a web portal site).

- Shock site - shows images and other materials that aim to offend viewers.

- Vanity site - a personal site that is run or maintained by an individual or a small group, the contents of which can be of any information that the site owner wishes to include.

- Blog site or blogs - registers online readings and posts online diaries or discussion forums.

- Wiki site - allows users to collaboratively edit the contents.

Yahoo! is perhaps the most famous example of a very large website. The most popular and widely-used website, Yahoo! is a mixture of the different types of sites - it is a directory site and a search engine site, among others.

Because of the enormous (and diverse) amount of information that it contains, the Yahoo! site map is an extremely useful feature in the Yahoo! website.

A site map is a web page that lists the entire pages on a web site. Organized in a hierarchical fashion, site maps can be in textual or visual form (a diagram or an image).

The Yahoo! site map serves as a blueprint for the Yahoo! website. Similar to a book’s Table of Contents, the Yahoo! sitemap makes it easier for visitors or users to find specific information or pages on the Yahoo! web site without having to browse many pages, because the site map gives an overview or a visual outline of the Yahoo! web site, with each location provided with active links to enable the user to directly move to a specific location.

In addition, the Yahoo! site map allows web developers to put out links from across their sites, making it easier for search engine robots (or engine spiders) to find these pages.

Because the Yahoo! site map improves the search engine optimization of a site, this feature can be considered a valuable tool for online marketers, whose aim is to stimulate and direct traffic to their web sites.

Note, however, that the Yahoo! site map can only give you the ‘basics’. Because it is important for web marketers to ‘rank high’ on main search engines, an effective web marketing strategy that promotes your web site is also very much needed. Listed below are some search engine strategies to consider:

1. Write a descriptive page title at the top of your webpage that avoids ‘filler’ words like “the” or “and”.

2. Incorporate descriptive keywords on your home page, along with your business name. This is  called “keyword prominence”.

3. Include a Description Meta Tag at the top of the web page. This refers to the sentences (1 or 2 lines, with a maximum of around 255 characters) that describe the content of your web page.

These are just some of the many techniques that you can employ to get more users to visit your website. The important thing is to focus on keywords - and let Yahoo! site map do the rest.

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Author: Webmaster
Website: http://www.yain.com
Building Your Online Business
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Sitemap taxonomy is a way to classify the tremendous amount of information available on the World Wide Web. Organizing web content is a lot of work that requires manpower and money. But creating sitemap taxonomy is a process that must be done in order to make information readily available to users.

Often times the information is there but users are unable to access it. With the sitemap taxonomy, web content is arranged in such a way that the user will be able to use it effectively. As it is more and more users are flooded with information that is useless to them thus creating frustration.

Impact of sitemap taxonomy to Internet marketing

Sitemap taxonomy can be a big boost to Internet marketing. The whole purpose of being on the web is to get exposure to a wider audience of potential customers. Unfortunately, the overflow of information often makes it impossible for searchers or browsers to find what they need.

Most of the time online users form searches that often turn up useless or non-relevant results. This is not only frustrating for users but also for any company advertised on the web. Users are left guessing the right keyword they need to use in order to get the information they need off the web.

Unfortunately not all users have the patience to keep guessing until they find the right keyword. More often than not, users will give up their search and go on with another search. This can mean lost sales for any company on the web that doesn’t have a sitemap taxonomy.

Building a sitemap taxonomy

Many people may think that building sitemap taxonomy is an easy simple process of putting together keywords. Sorry to say, sitemap taxonomy is a demanding task however it does have its rewards. With an effective sitemap taxonomy in place, a website is more likely to get more traffic that would translate into profits.

Working out a sitemap taxonomy is often a trial and error process. It requires using the right terms that users are better acquainted with, in order for them to find their way through the site. At the same time, using the wrong terms may make it impossible for users to find what they need within the site. 

There are generally two sets of online users that should benefit from the sitemap taxonomy, browsers and searchers. Browsers often use the sitemap taxonomy to find their way within a site while searchers use online search engines to find the information they need. No matter what type of user is involved, the sitemap taxonomy should address the needs of both users. Enabling either user to find the content they need.

Do-it-yourself sitemap taxonomy

The best candidate for creating the sitemap taxonomy of a site is the company itself or the individual behind the website content. Although hiring a professional to create the sitemap taxonomy of the site is an option, it is best that someone with firsthand knowledge of the website’s content do it. There are a number of important aspects to consider before doing the sitemap taxonomy.

Keep in mind that in general the sitemap taxonomy should be extensive not profound. Putting together profound sitemap taxonomy may only make matters worse as the user will have a difficult time finding the subject matter they need. It is also best to use basic terms instead of advertising jargon that can be easily understood by all.

When structuring the sitemap taxonomy, it is important to maintain some exactness at the highest levels. This helps make it easier for users to navigate the site and find the information they need. It is also a good idea to limit the number of items under each level from two to seven subject matters. If not then it is best to combine subject matters for a more efficient sitemap taxonomy.

Take into account that sitemap taxonomy is not an exact science. It requires constant fine-tuning in order to produce an effective sitemap taxonomy. However the entire process will pay off big in the long run as users who are more likely to find what they need are those more likely to spend money.

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Author: Webmaster
Website: http://www.yain.com
Building Your Online Business
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