Among the many genres or types of podcasts there are some that are have moved beyond the entertainment or plain informational

aspect of podcasting (which was very prevalent during its very early years). These new

genres have a far more loftier aim – to inform AND help people. There is a whole new wave of podcasts that have adopted this goal

and they run the gamut of topics from technology, science, economics, even home improvement. But by far, the podcast type that is

seems to be experiencing a massive push in popularity among podcast fans are business podcasts.

Business podcasts are still in its infancy but when it comes to popularity it is considered as one of the most popular on the

internet. There may be many reasons why business podcasts have achieved such a high level of popularity in such a short time. One

very important reason is that most people (be it “casual” podcast listeners or more experienced businessmen) have a fascination on

how to handle a business correctly. Most people have a belief that operating a business is a very hard task and they need all the help

they can get in order to make their business run smoothly and successfully. And if they can get that information from business

experts then all the better.

Another reason why business podcasts are quite popular is because of the need for self-improvement. There are people who think

that since they will be investing some time listening to podcasts then it may as well be about something that will improve themselves

personally or professionally.

Business podcasts are also entering the marketing mix of most companies and online businesses. Business owners and

marketing professionals have realized that business podcasts are a great way to drum up attention for a business. A podcast about a

business’ core market gives the impression that the business is a prime mover in the industry and a source of credible information.

This will definitely increase the corporate equity of the business.

Some of the most popular business related podcasts on the internet right now include:

B-EYE-Network - Solution Spotlights – This podcast are all about one on one interviews conducted with some of the top software

company executives in different sectors of the industry. The interviews usually revolve around the insights these executives give with

regards to products, business and industry trends. The interviewees are considered as some of the most recognized experts and

leaders in the industry.

Knowledge@Wharton – this podcast is actually the online research and business analysis journal of the Wharton School of the

University of Pennsylvania. This program was launched in order to help bring out the knowledge and information that the school

possesses to a wider audience.

Manager Tool – this is a very helpful weekly podcast that aims to give listeners the information, tips and advice in order for them to

become more effective leaders and managers. Every week, a new tool or technique is discussed in depth so that listeners can be

aided in achieving their management objectives.

Podcastblaster.com supplies podcasting software and provides

information all about podcasting including video podcasting.

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